What is a Ringback Tone?

What is the difference between a Ringtone and a Ringback Tone?
Ringtones can be downloaded to your phone and played by them. You'll hear a ringtone when someone calls you (if your phone isn’t set to vibrate or is in silence mode.)

Ringback Tones cannot be downloaded to your phone. Rather, a Ringback Tone is played by your carrier network to your callers. It's that ringing sound you hear when you call and try to connect to someone.

What is a Ringback Tone and what does it have to do with LISTEN?
A Ringback Tone is that ringing sound you hear when you try to call someone. Your carrier network provides this sound to your callers when they are trying to connect to you. With LISTEN, you have the option to replace that ringing sound with music or voice status messages. This way your callers can hear the latest music hits or a personalized message from you. It's whatever you want to play to them!

What kinds of Ringback Tones does LISTEN have available?
LISTEN has thousands of Ringback Tones available in our catalog! It ranges anywhere from the latest music hits like Taylor Swift, Ariana Grande, or Drake, to classic artists like Frank Sinatra or John Lennon. The LISTEN catalog also has popular television and movie soundtracks available to play to your callers and we are continually adding on new content each day.

What is a "Status" Ringback Tone?
In addition to playing music ringback tones to your callers, you also have the choice of using a Status ringback tone to play to your callers when you are too busy to answer the phone. For example, you can select one of our pre-recorded Drive Status messages to play to your callers when you're behind the wheel. (e.g. "Sorry, the person you are trying to call is driving and can't take your phone call right now.")

How long can a Ringback Tone play to a caller?
Up to 40 seconds, depending on the carrier.

Why did you create a Ringback Tone service?
The worldwide market for Ringback Tones is estimated at $4 billion (source: MultiMedia Intelligence), so we recognized a significant opportunity to bring Ringback Tone technology to smartphones. But ringback tone technology hadn't evolved into the smartphone era, which is why we created LISTEN. There is a huge opportunity for us to innovate and make the experience better and across multiple devices for the smartphone users today.

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